Instagram has been the perfect outlet for make-up artists (MUAs) in the past two years who are looking for clients, recognition and even fame.
This outlet with over a billion users allows MUAs of all appearances to showcase their capabilities and gain new followers by adamantly staying on top of trends.
Recently, the most innovative and impressive skill expected of make up artists and famously glamorous celebrities is the use of contouring.
Contouring, sometimes referred to as the Kim Kardashian look, is the art of highlighting certain areas of the face while darkening the other areas. This allows people to accent and enhance certain features, especially the cheekbones.
This subtle definition starts with some pretty dramatic lines before blended out to the shadowy look that people want.
The highlight should be at least two shades lighter than the wearer’s skin color and the shadow should be two shades darker.
This trend started on runways and photo-shoots where there was a physical distance between models and audience members, providing a good reason for such dramatics.
But, much like acrylic nails, hair extensions and dramatic eyebrows, contouring was a professional styling tool turned daily makeup routine.
Tutorials have taken over many newsfeeds on Instagram and YouTube.
At this point, anyone headed to get their make up done can immediately expect some contouring done along the cheekbones and under the chin for slimming definition.
But why do it? Why all of a sudden is a simple make up regimen not enough?
Some believe contouring fights insecurities of make up users that have a rounder face or larger facial features because it makes the jawline and nose seem smaller and more defined.
Or, maybe people learning to contour simply want to look like their favorite celebrities.
Mario Dedivanovic is famously known for being Kim Kardashian’s make up artist. He recorded himself giving Kardashian a “natural” look for the day, explaining the processes of foundation, eye shadows and eventually, the contour.
“I like to use [bronzer] in the hollows of her cheek,” he said. “I like to frame the face with bronze, underneath the chin and on the jaw line. It just warms the skin. And Kim loves to be bronze, so the more the merrier.”
He admits that doing this process without experience on oneself can be difficult because the perfect colors vary per person and the amount of pressure applied with certain brushes can change the entire look.
“I don’t recommend you do it and go out,” Dedivanovic said. “It’s something you should practice doing.”
Practice can make perfect or practice can make a mess in the case of contouring. But for the boys and girls interested in developing their makeup skills or having a “J-Lo” glow and hundreds of reposts on Pinterest, it could be worth a try.
One of the first ever contour tutorials is below.